The Happy Ai

Lead Magnet

Storytelling & Brand Expression Studio

Project Scope

To build a chatbot lead magnet for a Storytelling & Brand Expression Studio that helps users craft a personalised Purpose Statement, while capturing names and emails for future follow-up.

Deliverables

Interactive Purpose-Building Chatbot

Users are guided through a short, conversational experience to craft a unique purpose statement aligned with their personal or brand identity.

Conversational Lead Capture

Key user details such as name and email are collected naturally within the chat flow, avoiding friction or traditional form fatigue.

Automated Follow-Up Readiness

Captured leads are stored and tagged for future outreach via email or CRM integration, enabling targeted nurture campaigns.

Seamless User Experience

The chatbot is embedded on the client’s website or landing page with minimal load time and a visually engaging, brand-consistent design.

Custom Website Chatbot

To extend chatbot capabilities and streamline backend workflows, a custom solution was built using N8N. Key integration highlights:

Embedded Chatbot Experience
A fully branded chatbot was custom-built and hosted directly on the website for a seamless user journey.
Lead Data Capture & Storage
N8N collects user name, email, and purpose statement responses for follow-up.
Email Marketing Sync
Leads are automatically synced with CRM or email tools. ( Hubspot )

Before vs After

Before Automation

After AI-Powered Workflow

Static forms with low completion rates.

Interactive chatbot guides users through a meaningful conversation.

Users left to write purpose statements without guidance.

Chatbot prompts craft structured, thoughtful purpose statements.

Emails collected via generic forms.

Name and email captured naturally during the chatbot flow.

Leads required manual export or syncing.

Contact details sent to CRM or email platform automatically via N8N.

No interactive experience — just text and buttons.

Custom chatbot space embedded on the site with full brand alignment.

Key Results

30%

Increase

Cold lead interaction

Emails

Collected

Automate outreach

Personable &

Repeatable

Custom experience

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Info@thehappyai.com