Currans is a multi-award-winning, estate agency operating across Chester, Cheshire, Wirral, and North Wales, comprising two distinct brands: Currans Homes for traditional sales and lettings, and Currans Unique for premium properties of architectural interest and character.
At the time
Operations felt inefficient but couldn't pinpoint where
Growth ambitions constrained by existing workflows
Team spending significant time on admin tasks
Unclear which automation opportunities to prioritise
Uncertain about potential ROI from automation investment
Mapped every workflow to identify exact bottlenecks
Prioritised automations by impact vs complexity
Quantified time savings and revenue opportunity
Created 6-month roadmap with clear milestones
Delivered 747-790% ROI with measurable outcomes
Communication Centralisation
Unified inbox consolidating email, WhatsApp (25+ groups), social DMs, and SMS into single platform with AI-powered categorisation and smart routing to correct team members.
FTE saved
Opportunity benefits
20% Gain
AI Voice Systems
AI receptionist answering calls 24/7 with intelligent routing, plus automated 3-day viewing feedback cycle eliminating 30-40 daily manual calls across the team.
FTE saved
Opportunity benefits
50% Gain
Back Office Visualisation
Automated Street CRM data extraction, weekly MI dashboard generation, invoice processing, and real-time cost-per-property profitability tracking across all divisions.
FTE saved
Opportunity benefits
30% Gain
Content Management
AI-generated social media content (Reels/TikToks), automated freelancer briefs for Unique properties, and VIP buyer property matching against 500-person database.
FTE saved
Opportunity benefits
30% Gain
Workflow Mapping
23 detailed process diagrams covering communication flows, content creation, onboarding workflows, invoice processing, viewing feedback cycles, and freelancer brief generation across all divisions.
Current State Analysis
Documented findings showing daily feedback calls, multiple WhatsApp groups with no central coordination, properties manually tracked, and underutilisation of existing CRM features.
Opportunity Analysis
Prioritisation matrix ranking automations by impact vs complexity: Quick Wins, Big Swings, and Future Plans with estimated time savings and revenue capacity.
ROI Projections
Substantial monthly hours saved, significant annual cost savings, increased property capacity, and strong Year 1 ROI with scenario modelling.
What we're talking about
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